Planning a survey?

⁽¹⁾The 3 key indicators of a company’s performance are:

• Employee engagement,
• Customer satisfaction
• Cash flow.

⁽¹⁾Jack Welch, former CEO of GE, Business Week, May 06

Asking your customers and employees what they think can seem like an obvious first step when planning the development of your business - and there are many tools available online to help you to do just that.

But needs may vary dependent upon many different factors - industry, company structure, location, economic climate - to name just a few. Running a successful survey can take a lot more than finding good sample questions to use as a template.

• Directing the right questions to the right people
• Choosing the correct words to appeal to the people whose opinion you need
• Working out the best sample size and segmentation to deliver useful data.
• Ensuring confidentiality
• Good analytical skills to pull out more than just top line information

At ICMA we have over 25 years experience of customer and employee surveys. Can we help you to plans yours?

Whether you want to talk through samples of suitable questionnaires, revise an existing survey to meet new market conditions or even review previous results to see how to get more information out of the same data - we’re happy to help.

Please look through our site to learn more about the service we offer – on contact us now to tell us how we can help you.
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